The marvellous palace that hosted Raphael in the Renaissance is today the ideal place to discover Florence and its treasures: for sale

The marvellous palace that hosted Raphael in the Renaissance is today the ideal place to discover Florence and its treasures

Florence, Tuscany, Italy


18 000 000 EUR

Agent: Cliff Jacobs - Managing Principal Estate Agent & CEO (Nat.Dpl.Hotel Man (UJ). M.P.R.E.)
Agent Cellphone: +27 (0) 84 413 1071 / +27 (0) 61 716 6951
Agent Office Number: +27 (0) 21 554 0283
Agent Email Address:
Type: Boutique Hotel
Bedrooms: 17
Bathrooms: 17
Showers: 17
Parking: 0
Yield: Not Disclosed

Florence, Italy

Florence is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,084 inhabitants in 2013, and over 1,520,000 in its metropolitan area.

Florence was a centre of medieval European trade and finance and one of the wealthiest cities of that era. It is considered by many academics to have been the birthplace of the Renaissance, becoming a major artistic, cultural, commercial, political, economic and financial center. During this time, Florence rose to a position of enormous influence in Italy, Europe, and beyond. Its turbulent political history includes periods of rule by the powerful Medici family and numerous religious and republican revolutions. From 1865 to 1871 the city served as the capital of the Kingdom of Italy (established in 1861). The Florentine dialect forms the base of Standard Italian and it became the language of culture throughout Italy due to the prestige of the masterpieces by Dante AlighieriPetrarchGiovanni BoccaccioNiccolò Machiavelli and Francesco Guicciardini.

The city attracts millions of tourists each year, and UNESCO declared the Historic Centre of Florence a World Heritage Site in 1982. The city is noted for its culture, Renaissance art and architecture and monuments. The city also contains numerous museums and art galleries, such as the Uffizi Gallery and the Palazzo Pitti, and still exerts an influence in the fields of art, culture and politics.[12] Due to Florence's artistic and architectural heritage, Forbes has ranked it as the most beautiful city in the world of 2010.

Florence plays an important role in Italian fashion, and is ranked in the top 15 fashion capitals of the world by Global Language Monitor; furthermore, it is a major national economic centre, as well as a tourist and industrial hub. It is the 4th richest Italian city.


In the 9th–8th century BC, the Etruscans formed the small settlement of Fiesole (Faesulae in Latin) This was destroyed by Lucius Cornelius Sulla in 80 BC, in reprisal for supporting the populares faction in Rome.[citation needed] The present city of Florence was established by Julius Caesar in 59 BC as a settlement for his veteran soldiers and was named originally Fluentia, owing to the fact that it was built between two rivers, which was later changed to Florentia ("flowering"). It was built in the style of an army camp with the main streets, the cardo and the decumanus, intersecting at the present Piazza della Repubblica. Situated along the Via Cassia, the main route between Rome and the north, and within the fertile valley of the Arno, the settlement quickly became an important commercial centre.

In centuries to come, the city experienced turbulent periods of Ostrogothic rule, during which the city was often troubled by warfare between the Ostrogoths and the Byzantines, which may have caused the population to fall to as few as 1,000 people. Peace returned under Lombard rule in the 6th century. Florence was conquered by Charlemagne in 774 and became part of the Duchy of Tuscany, with Lucca as capital. The population began to grow again and commerce prospered. In 854, Florence and Fiesole were united in one county.

Second millennium

Margrave Hugo chose Florence as his residency instead of Lucca at about 1000 AD. The Golden Age of Florentine art began around this time. In 1013, construction began on the Basilica di San Miniato al Monte. The exterior of the church was reworked in Romanesque style between 1059 and 1128. In 1100, Florence was a "commune", meaning a city state. The city's primary resource was the Arno river, providing power and access for the industry (mainly textile industry), and access to the Mediterranean sea for international trade. Another great source of strength was its industrious merchant community. The Florentine merchant banking skills became recognised in Europe after they brought decisive financial innovation (e.g. bills of exchangedouble-entry bookkeeping system) to medieval fairs. This period also saw the eclipse of Florence's formerly powerful rival Pisa (defeated by Genoa in 1284 and subjugated by Florence in 1406), and the exercise of power by the mercantile elite following an anti-aristocratic movement, led by Giano della Bella, that resulted in a set of laws called the Ordinances of Justice (1293).

Middle Ages and Renaissance

At the height of demographic expansion around 1325, the urban population may have been as great as 120,000, and the rural population around the city was probably close to 300,000. The Black Death of 1348 reduced it by over half, about 25,000 are said to have been supported by the city's wool industry: in 1345 Florence was the scene of an attempted strike by wool combers (ciompi), who in 1378 rose up in a brief revolt against oligarchic rule in the Revolt of the Ciompi. After their suppression, Florence came under the sway (1382–1434) of the Albizzi family, who became bitter rivals of the Medici.

In the 15th century, Florence was among the largest cities in Europe, with a population of 60,000, and was considered rich and economically successful. Cosimo de' Medici was the first Medici family member to essentially control the city from behind the scenes. Although the city was technically a democracy of sorts, his power came from a vast patronage network along with his alliance to the new immigrants, the gente nuova (new people). The fact that the Medici were bankers to the pope also contributed to their ascendancy. Cosimo was succeeded by his son Piero, who was, soon after, succeeded by Cosimo's grandson, Lorenzo in 1469. Lorenzo was a great patron of the arts, commissioning works by MichelangeloLeonardo da Vinci and Botticelli. Lorenzo was an accomplished poet and musician and brought composers and singers to Florence, including Alexander AgricolaJohannes Ghiselin, and Heinrich Isaac. By contemporary Florentines (and since), he was known as "Lorenzo the Magnificent" (Lorenzo il Magnifico).

Following Lorenzo de' Medici's death in 1492, he was succeeded by his son Piero II. When the French king Charles VIII invaded northern Italy, Piero II chose to resist his army. But when he realised the size of the French army at the gates of Pisa, he had to accept the humiliating conditions of the French king. These made the Florentines rebel, and they expelled Piero II. With his exile in 1494, the first period of Medici rule ended with the restoration of a republican government.

Savonarola, Machiavelli, and the Medici popes

During this period, the Dominican friar Girolamo Savonarola had become prior of the San Marco monastery in 1490. He was famed for his penitential sermons, lambasting what he viewed as widespread immorality and attachment to material riches. He praised the exile of the Medici as the work of God, punishing them for their decadence. He seized the opportunity to carry through political reforms leading to a more democratic rule. But when Savonarola publicly accused Pope Alexander VI of corruption, he was banned from speaking in public. When he broke this ban, he was excommunicated. The Florentines, tired of his teachings, turned against him and arrested him. He was convicted as a heretic, hung and burned at the stake on the Piazza della Signoria on 23 May 1498. His ashes were dispersed in the Arno river.

Another Florentine of this period with famously acute insight was Niccolò Machiavelli, whose prescriptions for Florence's regeneration under strong leadership have often been seen as a legitimization of political expediency and even malpractice. Machiavelli was a political thinker, renowned for his political handbook The Prince, which is about ruling and exercising power. Commissioned by the Medici, Machiavelli also wrote the Florentine Histories, the history of the city.

In 1512, the Medici retook control of Florence with the help of Spanish and Papal troops.[27] They were led by two cousins, Giovanni and Giulio de' Medici, both of whom would later become Popes of the Catholic Church, (Leo X and Clement VII, respectively). Both were generous patrons of the arts, commissioning works like Michelangelo's Laurentian Library and Medici Chapel in Florence, to name just two.[28][29] Their reigns coincided with political upheaval in Italy, and thus in 1527, Florentines drove out the Medici for a second time and re-established a theocratic republic on 16 May 1527, (Jesus Christ was named King of Florence).[30] The Medici returned to power in Florence in 1530, with the armies of Holy Roman Emperor Charles V and the blessings of Pope Clement VII (Giulio de' Medici).

Florence officially became a monarchy in 1531, when Emperor Charles and Pope Clement named Alessandro de Medici as Duke of the Florentine Republic. The Medici's monarchy would last over two centuries. Alessandro's successor, Cosimo I de Medici, was named Grand Dukes of Tuscany in 1569; in all Tuscany, only the Republic of Lucca (later a Duchy) and the Principality of Piombino were independent from Florence.

18th and 19th centuries

The extinction of the Medici dynasty and the accession in 1737 of Francis Stephenduke of Lorraine and husband of Maria Theresa of Austria, led to Tuscany's temporary inclusion in the territories of the Austrian crown. It became a secundogeniture of the Habsburg-Lorraine dynasty, who were deposed for the House of Bourbon-Parma in 1801. From 1801 to 1807 Florence was the capital of the Napoleonic client state Kingdom of Etruria. The Bourbon-Parma were deposed in December 1807 when Tuscany was annexed by France. Florence was the prefecture of the French département of Arno from 1808 to the fall of Napoleon in 1814. The Habsburg-Lorraine dynasty was restored on the throne of Tuscany at the Congress of Vienna but finally deposed in 1859. Tuscany became a region of the Kingdom of Italy in 1861.

Florence replaced Turin as Italy's capital in 1865 and, in an effort to modernise the city, the old market in the Piazza del Mercato Vecchio and many medieval houses were pulled down and replaced by a more formal street plan with newer houses. The Piazza (first renamed Piazza Vittorio Emanuele II, then Piazza della Repubblica, the present name) was significantly widened and a large triumphal arch was constructed at the west end. This development was unpopular and was prevented from continuing by the efforts of several British and American people living in the city. A museum recording the destruction stands nearby today.

The country's second capital city was superseded by Rome six years later, after the withdrawal of the French troops allowed the capture of Rome.

20th century

During World War II the city experienced a year-long German occupation (1943–1944) being part of the Italian Social Republic. Hitler declared it an open city on 3 July 1944 as troops of the British 8th Army closed in. In early August, the retreating Germans decided to demolish all the bridges along the Arno linking the district of Oltrarno to the rest of the city, making it difficult for troops of the 8th Army to cross. However, at the last moment Charles Steinhauslin, at the time consul of 26 countries in Florence, convinced the German general in Italy that the Ponte Vecchio was not to be destroyed due to its historical value.[citation needed] Instead, an equally historic area of streets directly to the south of the bridge, including part of the Corridoio Vasariano, was destroyed using mines. Since then the bridges have been restored to their original forms using as many of the remaining materials as possible, but the buildings surrounding the Ponte Vecchio have been rebuilt in a style combining the old with modern design. Shortly before leaving Florence, as they knew that they would soon have to retreat, the Germans executed many freedom fighters and political opponents publicly, in streets and squares including the Piazza Santo Spirito.

Florence was liberated by New ZealandSouth African and British troops on 4 August 1944 alongside partisans from the Tuscan Committee of National Liberation (CTLN). The Allied soldiers who died driving the Germans from Tuscany are buried in cemeteries outside the city (Americans about nine kilometres or 5+12 miles south of the city, British and Commonwealth soldiers a few kilometres east of the centre on the right bank of the Arno).

At the end of World War II in May 1945, the US Army's Information and Educational Branch was ordered to establish an overseas university campus for demobilised American service men and women in Florence, Italy. The first American university for service personnel was established in June 1945 at the School of Aeronautics in Florence, Italy. Some 7,500 soldier-students were to pass through the university during its four one-month sessions (see G. I. American Universities).

In November 1966, the Arno flooded parts of the centre, damaging many art treasures. Around the city there are tiny placards on the walls noting where the flood waters reached at their highest point.


Florence lies in a basin formed by the hills of CareggiFiesoleSettignanoArcetriPoggio Imperiale and Bellosguardo (Florence). The Arno river, three other minor rivers (Mugnone, Ema and Greve) and some streams flow through it.


Florence has a humid subtropical climate (Cfa), tending to Mediterranean (Csa). It has hot summers with moderate or light rainfall and cool, damp winters. As Florence lacks a prevailing wind, summer temperatures are higher than along the coast. Rainfall in summer is convectional, while relief rainfall dominates in the winter. Snow flurries occur almost every year, but often result in no accumulation. The highest officially recorded temperature was 42.6 °C (108.7 °F) on 26 July 1983 and the lowest was −23.2 °C (−9.8 °F) on 12 January 1985.


As of 31 October 2010, the population of the city proper is 370,702, while Eurostat estimates that 696,767 people live in the urban area of Florence. The Metropolitan Area of Florence, Prato and Pistoia, constituted in 2000 over an area of roughly 4,800 square kilometres (1,850 sq mi), is home to 1.5 million people. Within Florence proper, 46.8% of the population was male in 2007 and 53.2% were female. Minors (children aged 18 and less) totalled 14.10 percent of the population compared to pensioners, who numbered 25.95 percent. This compares with the Italian average of 18.06 percent (minors) and 19.94 percent (pensioners). The average age of Florence resident is 49 compared to the Italian average of 42. In the five years between 2002 and 2007, the population of Florence grew by 3.22 percent, while Italy as a whole grew by 3.56 percent.[53] The birth rate of Florence is 7.66 births per 1,000 inhabitants compared to the Italian average of 9.45 births.

As of 2009, 87.46% of the population was Italian. An estimated 6,000 Chinese live in the city. The largest immigrant group came from other European countries (mostly Romanians and Albanians): 3.52%, East Asia (mostly Chinese and Filipino): 2.17%, the Americas: 1.41%, and North Africa (mostly Moroccan): 0.9%.

Much like the rest of Italy most of the people in Florence are Roman Catholic, with more than 90% of the population belonging to the Archdiocese of Florence.


Tourism is, by far, the most important of all industries and most of the Florentine economy relies on the money generated by international arrivals and students studying in the city. The value tourism to the city totalled some €2.5 billion in 2015 and the number of visitors had increased by 5.5% from the previous year. 

In 2013, Florence was listed as the second best world city by Condé Nast Traveler.

Manufacturing and commerce, however, still remain highly important. Florence is also Italy's 17th richest city in terms of average workers' earnings, with the figure being €23,265 (the overall city's income is €6,531,204,473), coming after Mantua, yet surpassing Bolzano.

Industry, commerce and services

Florence is a major production and commercial centre in Italy, where the Florentine industrial complexes in the suburbs produce all sorts of goods, from furniture, rubber goods, chemicals, and food. However, traditional and local products, such as antiques, handicrafts, glassware, leatherwork, art reproductions, jewellery, souvenirs, elaborate metal and iron-work, shoes, accessories and high fashion clothes also dominate a fair sector of Florence's economy. The city's income relies partially on services and commercial and cultural interests, such as annual fairs, theatrical and lyrical productions, art exhibitions, festivals and fashion shows, such as the Calcio Fiorentino. Heavy industry and machinery also take their part in providing an income. In Nuovo Pignone, numerous factories are still present, and small-to medium industrial businesses are dominant. The Florence-Prato-Pistoia industrial districts and areas were known as the 'Third Italy' in the 1990s, due to the exports of high-quality goods and automobile (especially the Vespa) and the prosperity and productivity of the Florentine entrepreneurs. Some of these industries even rivalled the traditional industrial districts in Emilia-Romagna and Veneto due to high profits and productivity.

In the fourth quarter of 2015, manufacturing increased by 2.4% and exports increased by 7.2%. Leading sectors included mechanical engineering, fashion, pharmaceutics, food and wine. During 2015, permanent employment contracts increased by 48.8 percent, boosted by nationwide tax break.


Tourism is the most significant industry in central Florence. From April to October, tourists outnumber local population. Tickets to the Uffizi and Accademia museums are regularly sold out and large groups regularly fill the basilicas of Santa Croce and Santa Maria Novella, both of which charge for entry. Tickets for The Uffizi and Accademia can be purchased online prior to visiting. In 2010, readers of Travel + Leisure magazine ranked the city as their third favourite tourist destination. In 2015, Condé Nast Travel readers voted Florence as the best city in Europe.

Studies by Euromonitor International have concluded that cultural and history-oriented tourism is generating significantly increased spending throughout Europe.

Florence is believed to have the greatest concentration of art (in proportion to its size) in the world.  Thus, cultural tourism is particularly strong, with world-renowned museums such as the Uffizi selling over 1.93 million tickets in 2014.[66] The city's convention centre facilities were restructured during the 1990s and host exhibitions, conferences, meetings, social forums, concerts and other events all year.

In 2016, Florence had 20,588 hotel rooms in 570 facilities. International visitors use 75% of the rooms; some 18% of those were from the U.S. In 2014, the city had 8.5 million overnight stays. A Euromonitor report indicates that in 2015 the city ranked as the world's 36th most visited in the world, with over 4.95 million arrivals for the year.

Tourism brings revenue to Florence, but also creates certain problems. The Ponte Vecchio, The San Lorenzo Market and Santa Maria Novella are plagued by pickpockets. The province of Florence receives roughly 13 million visitors per year and in peak seasons, popular locations may become overcrowded as a result. In 2015, Mayor Dario Nardella expressed concern over visitors who arrive on buses, stay only a few hours, spend little money but contribute significantly to overcrowding. "No museum visit, just a photo from the square, the bus back and then on to Venice... We don’t want tourists like that," he said.

Some tourists are less than respectful of the city's cultural heritage, according to Nardella. In June 2017, he instituted a programme of spraying church steps with water to prevent tourists from using such areas as picnic spots. While he values the benefits of tourism, he claims that there has been "an increase among those who sit down on church steps, eat their food and leave rubbish strewn on them," he explained. To boost the sale of traditional foods, the mayor had introduced legislation (enacted in 2016) that requires restaurants to use typical Tuscan products and rejected McDonald's application to open a location in the Piazza del Duomo.

In October 2021, Florence was shortlisted for the European Commission's 2022 European Capital of Smart Tourism award along with BordeauxCopenhagenDublinLjubljanaPalma de Mallorca and Valencia.

Food and wine production

Food and wine have long been an important staple of the economy. The Chianti region is just south of the city, and its Sangiovese grapes figure prominently not only in its Chianti Classico wines but also in many of the more recently developed Supertuscan blends. Within 32 km (20 mi) to the west is the Carmignano area, also home to flavourful sangiovese-based reds. The celebrated Chianti Rufina district, geographically and historically separated from the main Chianti region, is also few kilometres east of Florence. More recently, the Bolgheri region (about 150 km or 93 mi southwest of Florence) has become celebrated for its "Super Tuscan" reds such as Sassicaia and Ornellaia.



Florence was the birthplace of High Renaissance art, which lasted from 1450 to 1527. While Medieval art focused on basic story telling of the Bible, Renaissance art focused on naturalism and human emotion. Medieval art was abstract, formulaic, and largely produced by monks whereas Renaissance art was rational, mathematical, individualistic, consisted of linear perspective and shading (Chiaroscuro) and produced by specialists (Leonardo da VinciDonatelloMichelangelo, and Raphael). Religion was important, but with this new age came the humanization of religious figures in art, such as Expulsion from the Garden of EdenEcce Homo (Bosch, 1470s), and Madonna Della Seggiola; People of this age began to understand themselves as human beings, which reflected in art. The Renaissance marked the rebirth of classical values in art and society as people studied the ancient masters of the Greco-Roman world; Art became focused on realism as opposed to idealism.

Cimabue and Giotto, the fathers of Italian painting, lived in Florence as well as Arnolfo and Andrea Pisano, renewers of architecture and sculpture; Brunelleschi, Donatello and Masaccio, forefathers of the Renaissance, Ghiberti and the Della Robbias, Filippo Lippi and Angelico; Botticelli, Paolo Uccello and the universal genius of Leonardo da Vinci and Michelangelo.

Their works, together with those of many other generations of artists, are gathered in the several museums of the town: the Uffizi Gallery, the Palatina gallery with the paintings of the "Golden Ages", the Bargello with the sculptures of the Renaissance, the museum of San Marco with Fra Angelico's works, the Academy, the chapels of the Medicis Buonarroti's house with the sculptures of Michelangelo, the following museums: Bardini, Horne, Stibbert, Romano, Corsini, The Gallery of Modern Art, the Museo dell'Opera del Duomo, the museum of Silverware and the museum of Precious Stones. Several monuments are located in Florence: the Florence Baptistery with its mosaics; the cathedral with its sculptures, the medieval churches with bands of frescoes; public as well as private palaces: Palazzo Vecchio, Palazzo Pitti, Palazzo Medici RiccardiPalazzo Davanzati; monasteries, cloisters, refectories; the "Certosa". In the archaeological museum includes documents of Etruscan civilisation. In fact the city is so rich in art that some first time visitors experience the Stendhal syndrome as they encounter its art for the first time.

Florentine architects such as Filippo Brunelleschi (1377–1466) and Leon Battista Alberti (1404–1472) were among the fathers of both Renaissance and Neoclassical architecture.

The cathedral, topped by Brunelleschi's dome, dominates the Florentine skyline. The Florentines decided to start building it – late in the 13th century, without a design for the dome. The project proposed by Brunelleschi in the 14th century was the largest ever built at the time, and the first major dome built in Europe since the two great domes of Roman times – the Pantheon in Rome, and Hagia Sophia in Constantinople. The dome of Santa Maria del Fiore remains the largest brick construction of its kind in the world. In front of it is the medieval Baptistery. The two buildings incorporate in their decoration the transition from the Middle Ages to the Renaissance. In recent years, most of the important works of art from the two buildings – and from the nearby Giotto's Campanile, have been removed and replaced by copies. The originals are now housed in the Museum dell'Opera del Duomo, just to the east of the cathedral.

Florence has large numbers of art-filled churches, such as San Miniato al Monte, San Lorenzo, Santa Maria Novella, Santa Trinita, Santa Maria del Carmine, Santa Croce, Santo Spirito, the Annunziata, Ognissanti and numerous others.

Artists associated with Florence range from Arnolfo di Cambio and Cimabue to Giotto, Nanni di Banco, and Paolo Uccello; through Lorenzo Ghiberti, and Donatello and Massaccio and the della Robbia family; through Fra Angelico and Botticelli and Piero della Francesca, and on to Michelangelo and Leonardo da Vinci. Others include Benvenuto Cellini, Andrea del Sarto, Benozzo Gozzoli, Domenico Ghirlandaio, Filippo Lippi, Bernardo Buontalenti, Orcagna, Pollaiuolo, Filippino Lippi, Verrocchio, Bronzino, Desiderio da Settignano, Michelozzo, the Rossellis, the Sangallos, and Pontormo. Artists from other regions who worked in Florence include Raphael, Andrea Pisano, Giambologna, Il Sodoma and Peter Paul Rubens.

Picture galleries in Florence include the Uffizi and the Pitti Palace. Two superb collections of sculpture are in the Bargello and the Museum of the Works of the Duomo. They are filled with the creations of Donatello, Verrochio, Desiderio da Settignano, Michelangelo and others. The Galleria dell'Accademia has Michelangelo's David – perhaps the best-known work of art anywhere, plus the unfinished statues of the slaves Michelangelo created for the tomb of Pope Julius IIOther sights include the medieval city hall, the Palazzo della Signoria (also known as the Palazzo Vecchio), the Archeological Museum, the Museum of the History of Science, the Garden of Archimedes, the Palazzo Davanzatti, the Stibbert Museum, St. Marks, the Medici Chapels, the Museum of the Works of Santa Croce, the Museum of the Cloister of Santa Maria Novella, the Zoological Museum ("La Specola"), the Bardini, and the Museo Horne. There is also a collection of works by the modern sculptor, Marino Marini, in a museum named after him. The Strozzi Palace is the site of special exhibits.

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Key features
Owner's Statement

Boutique luxury hotel in the centre of Florence, a footstep from Duomo and 8 minutes’ walk from the Central Railway Station, situated in a historical palace rich of history. The palace belonged to rich Florentine family and is famous for its untouched frescoes of XVI-XVIII centuries.

This marvelous building which hosted Raphael during the Renaissance is today the ideal place to discover Florence and its treasures.

Building. The total used area of 2600 sqm has 2 suites, 7 rooms and 8 apartments, all richly decorated with frescoes, commercial area to rent of 200 m2 and 50m2, old cellar of 500m2. All the engineering systems (air conditioning, heating, electricity, water) of the building in the living part of it have been completely renewed in the last 3 years.

Projects of development. There is an approved project of organizing 15 suites and 4 apartments plus a restaurant of 400 sqm., SPA and wellness centre in the underground floor for 1000 sqm. These and other additional services will increase the price per room and combing with its historical importance, the hotel would be a perfect investment.

The hotel has already a high rating in various travel websites and it is has been nominated as best boutique hotel in Florence in some foreign magazines.

The sublime charm of the Renaissance

The marvelous palace that hosted Raphael in the Renaissance is today the ideal place to discover Florence and its treasures. The great Italian tradition of hospitality finds the ideal setting within its walls. Sleeping in the marvelous frescoed suites, resting in the halls full of art treasures or tasting delicious wines and ancient delicacies, are precious moments that welcome guests to this enchanting place. The deeply evocative atmosphere makes possible what every traveler desires and that is the experience of an authentic, unique and absolutely special Florence. Everything is prepared to make the guests' stay unforgettable: sweets and wines of the great Tuscan tradition always available in the reception hall or in the rooms, furniture, objects, books, music designed to accompany the well-being of guests. But it is certainly the ancient beauty of the palace that makes the journey inside its walls unforgettable.


The rooms and suites of the hotel are different and unique, created to satisfy the refined tastes of the ancient Lords of the Palazzo. And their charm has remained intact through the centuries, giving us today the rarest and most precious of experiences, that of Beauty!

Frescoes perfectly preserved in the splendor of their colors and their light, intact through the centuries. Candid stuccos that tell of the loves of nymphs and gods, Statues whose marble has been smoothed and patinated by time. Precious objects left to enrich the day and night, crystals and porcelain and silver, and gilded woods by the hands of skilled artisans.

All harmoniously combined with what is most modern for well-being and comfort.

Services provided to the Rooms and Suites

  • Double bed
  • Latex mattress
  • Special natural courtesy set, all Tuscan Olive Oil
  • Nespresso coffee machine with a variety of capsules
  • Electric kettle with a choice of tea and herbal teas
  • Game and card box for moments of relaxation
  • Small library in the room with masterpieces of world literature
  • DVD player with a wide choice of DVDs
  • Wifi free
  • Minibar
  • Lift
  • Air conditioning
  • Satellite TV with channels from all over the world
  • Safe
  • Slippers and hairdryer

Single Economy Room

This small room, bright and clear, with a delicate decoration in shades of white and silver, is dedicated to those guests who, traveling alone, prefer functionality, essentiality and an advantageous rate, without sacrificing style and services.

The atmosphere of the room is made suggestive and special by the light that enters from the large windows, overlooking the roofs of the building. The sky of Florence, in its marvelous colors, surprises and enchants, especially in the sunsets of summer evenings, which paint the room red and pink.

Superior Rooms

These beautiful rooms retain the romantic atmosphere of the Baroque centuries: in some, the "A Cassettoni" ceiling typical of the seventeenth century and the original Florentine terracotta floor amaze with their unalterable elegance.

Ancient suggestions interact in great harmony with contemporary furnishings. White, silver, gold, crystals, porcelain, goblets, candlesticks, mirrors. Everywhere in the rooms refinement and luxury.

Every detail recalls the aristocratic life of this palace, but the well-being of the guests is guaranteed by the most modern comforts.

The large space also offers great comforts: in some of the rooms there is the small and elegant kitchenette, very useful, especially for longer stays. In others it is the pleasant living room where a white and very comfortable sofa offers moments of sweet relaxation, at the end of days full of beauty and art. 

Deluxe Rooms

Dedicated to guests who want a special experience and who love and want to enjoy the aristocratic sweetness of the great Italian art.

The suggestion of the decorations welcomes guests from the first moment, transporting them to a harmonious space made of art, of the past and modernity, of light and poetry.

These rooms, so large and rich in frescoes and stuccos, amaze in their unalterable beauty: it is as if they had crossed the centuries, to come down to us to tell us about the times when that beauty was destined for a few and gladdened the nights of the Lords of the Palace. 

Art and its suggestions are harmoniously integrated with modern comforts and aristocratic luxuries: whirlpool tubs, very comfortable beds, trays with small sweets, satellite TV, DVD player, minibar where Chianti is king, soft bathrobes, personalized courtesy soaps with the magical ingredient of TUSCAN OLIVE OIL. And also for coffee lovers, the Nespresso machine in the room, with a choice of delicious coffees.

Each room has a small library corner with the masterpieces of world literature in English.

Deluxe Suite

It is very difficult to describe the beauty of this very large (45sqm) and wonderful Suite; beauty that comes from the extraordinary fresco on the ceiling, a magnificent work by the great Baroque artist Nasini.

All this beauty strikes and captivates at first glance. The colors of the ceiling are so vibrant as to seem freshly executed and the faces of the female figures have smiles of infinite sweetness. Sleeping under them is a wonderful experience.

And the transparent light is also suggestive, with the golden colors suffused in the room. The stuccoes above the large doors, which tell the magical stories of Hercules, with their white brightness, enchant and fascinate.

The very elegant eighteenth-century stove, in painted terracotta, completes the furnishings with its evocative presence and also bears witness to the aristocratic luxury of this palace.

The poetry continues in the bathroom which, despite having a very modern hydromassage cabin with turkish bath, suggests with its baroque decorations, ancient splendor and sweet awakenings. The courtesy soap line is personalized with the magical ingredient of TUSCAN OLIVE OIL, wonderful on the skin and very fresh in its perfume.

The bed with a very comfortable Memory-Foam mattress and the living room with large white and purple sofas enrich the comfort of this Suite. Trays with porcelain and crystals complete the guest table, who will always find wine and sweet surprises upon arrival.

And, for coffee aficionados, the Nespresso machine is in the room, with a choice of delicious coffees.

Luxury Gold Suite

This wonderful and prestigious Suite (140 sqm) takes its name from its wonderful eighteenth-century living room, the Salotto D'Oro, perfectly preserved and decorated in the colors of gold and yellow and enriched with frescoes, stuccos, wallpaper, pink marble, fireplaces, porcelain, crystals and mirrors.

It is difficult to describe the sensation that envelops the guest as soon as he enters the door of this somewhat magical place. A place located in the most intimate part of the noble floor of the building, a part intended for leisure and pleasure. The bedroom, very large and rich, testifies to this vocation: everything involves the sight and the senses with the white of the fabrics, the gold of the mirrors, the frescoes, which suggest a deep sleep.

And moments of great relaxation are offered by the double whirlpool tub, a very welcome contemporary detail, in such an ancient setting. A further surprise welcomes the guest with the "Alcova delle Ciatidi", an intimate and cozy space of "Venetian taste" with its large bed of red and gold velvet.

The most modern comforts are very welcome: air conditioning, satellite TV, DVD player, safe, minibar, soft bathrobes, personalized courtesy soap line with the magical ingredient of TUSCAN OLIVE OIL, wonderful on the skin and very fresh in its perfume.

Trays with porcelain and crystals complete the guest table, who will always find wine and sweet surprises upon arrival.

And, for coffee aficionados, the Nespresso machine is in the room, with a choice of delicious coffees.



The freshness of the ingredients and the friendliness of the staff are really the best way to start a Florentine day!

On request, however, a delicious "Italian" breakfast can be served in your room, with coffee or cappuccino, fresh croissants and other small delights.

Reservations for Museums and Visits

The Staff of the Hotel is available to guests for reservations for museums or for guided tours of the city. But not only! The most beautiful and pleasant part of organizing the Florence visit programs is precisely that of finding absolutely special itineraries, opportunities, routes, for guests who desire them. Not only the great museums, but also the secret jewels and the most exclusive places of a wonderful Florence, unknown and ignored by normal tourist routes.

Internet WI-FI connection

Free wifi is available in all rooms and halls of the hotel. Guests can also print or scan by asking at the reception.

Where we are

The hotel is located right in the heart of the historic center of Florence, among buildings, churches, museums and extraordinary monuments. A few steps away are all the great artistic destinations of the city: Michelangelo's David, the Duomo, Ponte Vecchio, the Uffizi Gallery, Santa Croce.

But the building is also in the beating heart of the large shopping areas, a symbol of Italian taste and creativity. From the great stylists to the boutiques of emerging young people. The workshops of artisans, goldsmiths and antique dealers are also very famous, showing true wonders of Italian taste in their shop windows.

The History of the Hotel

The history of the hotel is inextricably intertwined with the history of that wonderful and unrepeatable moment that was the Florentine Renaissance.

The first owners of the hotel were in fact the Taddei, an ancient patrician family from Florence. Merchants of fine wools and bankers, supporters and business partners of the Medici family. The Taddei are above all famous for having hosted Raffaello Sanzio in 1505. The great Raphael was able to repay the Taddeis for their benevolence by painting the MADONNA DEL PRATO, today at the Kunsthistorische Museum in Vienna and the HOLY FAMILY, called "TONDO TADDEI", today at the National Gallery of Scotland.

Michelangelo also worked for the Taddei family, sculpting the "TONDO TADDEI", now at the Royal Academy in London.

But the fortunes of this family inexorably worsened and Antonio Taddei, owner of the building in the 1500s, left many debts to his descendants.

In 1564 the palace was sold to the Baglioni of Perugia and passed from hand to hand, until 1620, when it was bought by the Del Chiaro family. And it is to this family, and in particular to Leon Battista del Chiaro, a cultured, refined and ambitious man, that we owe the decoration that we can admire today in all its splendor.

Leon Battista Del Chiaro, although a very rich and famous merchant, wanted to further increase the prestige of the family, with a great marriage. The bride was the daughter of the noble Florentine Marquis Giovan Giorgio Ugolini, of illustrious and ancient descent. And it is for this reason that the most famous artists of that time in Florence were called to decorate and renovate the palace in Via Ginori. Alessandro Gherardini and Giuseppe Nicola Nasini, famous and highly sought after painters, had the task of frescoing the splendid party halls. Giovan Battista Ciceri put his unparalleled art of plasterer and decorator on all floors of the Palazzo: marvelous stringcourses and splendid overdoors, remind us today of the extraordinary value of stucco works.

At the end of all the works, the Del Chiaro family affixed, on the façade, the family crest, three red and blue crescents on a silver background.

On the evening of May 27, 1645, at the end of the wedding celebrations, Leon Battista del Chiaro led his wife Maria Ugolini into the luxurious Palazzo and we can imagine the surprise and emotion that must have accompanied the bride in her visit to the magnificent halls and luxurious rooms of his new home.

Ironically, as is revealed in a codicil on a family tree of the family, it was this "noble and satisfying lady", Maria Ugolini, who caused the economic ruin of the family. In fact, she imposed on her husband a standard of living far beyond her financial means: parties and dances, luxurious dresses and decorations, waste and whims. They had no children and had to sell furniture and paintings to keep this capricious lady in luxury. On the death of the last brother of the Del Chiaro family, Pier Giovanni, in 1664, the building was sold to Neri Tolomei, who had long declared himself available for purchase. The Chiaro family had died out, and with it, perhaps, an era in which art and pomp had been sovereign.

The Ptolemies too were a rich family of merchants, so rich that at the end of the 14th century they had a very elegant tomb built in the beautiful church of Santo Stefano al Ponte. In the heart of that Florence where silks were traded. The most famous character is Guccio Tolomei, but even more famous is his son, Piero, for a "spicy" adventure told in the chronicles of the time. Piero Tolomei had in fact been in charge of a delicate political mission, but he had neglected his duty, preferring to spend his time with a ... "gentle girl" But after this Boccaccio episode, the fortunes of the family go back, together with their wealth . The Medici protect them and they, at the height of their prosperity, in 1664 bought the building in via Ginori, for the rather small sum of 425 scudi. A building to be restored, certainly, but paid very little, if we think that, two years later, the noble Margherita Frescobaldi, who is going to marry Neri Tolomei, will bring a dowry of 3000 scudi !!!!! This marriage is also the sign of the power of the Tolomei family. They still restore and embellish the Palazzo, especially in the most intimate family rooms and lounges, to give it the aspect we admire today.

The eighteenth century is for the Tolomei family, another century of wealth and honors and in 1823 another Neri Tolomei, married Princess Luisa Corsini, daughter of Prince Tommaso. After so many successes, however, the sunset: in 1850 the Palace was seen by the Marquis Giovanni Garzoni Venturi and immediately afterwards the Tolomei family died out.

PTH palazzo tolomei
PTH 7635
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PTH 3674
PTH 4102
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PTH 7014
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PTH 1302

Cliff Jacobs (Nat Dpl Hotel Man (UJ). MPRE. GA Level 5 TEFL)

Managing Principal / CEO

Exquisite Hotel Consultants (Pty) Ltd

Mobile: +27 (0) 84 413 1071 / +27 (0) 61 716 6951

Landline: +27 (0) 21 554 0283

Skype: cliff.jacobs


C/o Sybelstrasse 69

10629 Berlin


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